Media Relations/PR

Custom News Service produces specialty news and audio content with a focus on using emerging technology to reach consumers. We also provide PR and media relations services.

The newscast concept is to produce regular podcast updates that can be posted on the websites of businesses and organizations. The content can also be distributed through iTunes, Google Play Music, and other digital platforms.

This process creates a digital information product centered on advancing business goals, strategic communications, and marketing strategies (SEO). Consumers can access the newscast on their phones, tablets, lap top, and desk top computers. According to the Pew Research Center, over 50 million Americans listen to a podcast at least once a month. Your business or organization can generate its own news content and become less reliant on coverage from broadcast and print media.

The news gathering process involves working with staff to identify ideas and projects that have news value which can be reported in the newscast. The news story can also be crafted into a news release for distribution to broadcast and print media in pursuit of earned media coverage. This application can also serve as an effective internal communications platform.

We work out of a fully equipped news and production studio in Phoenix where we write and produce localized news and audio content deliverable to any location.

We are happy to answer any questions you may have or produce a customized demo for your business or organization.

More on Podcasting
According to the Pew Research Center, the percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% (54 million people). Also, according to the research, advances in technology – in particular, the rapid growth in use of smart phones and mobile devices in addition to the increased ease of in-car listening – have contributed to the uptick of interest in podcasts. Research shows that 64 percent of American adults now own a smart phone of some kind, up from 35 percent in 2011. Smart phone ownership is especially high among younger Americans, as well as those with relatively high income and education levels.